Lesson 1.1 – Why Intelligence Analysis Matters

Learning Objectives:

• Understand the role of intelligence analysis in modern organizations

• Recognize the challenges of decision-making in complex environments

• Learn the differences between data, information, and intelligence

Content Summary:

• The nature of complexity, volatility, and ambiguity in today’s environments (e.g., public policy, business, security)

• Common cognitive pitfalls in decision-making

• Intelligence as sensemaking: turning information into foresight

• Strategic vs. tactical intelligence

Learning Opportunities:

• Watch a video case study on a failed decision due to poor analysis

• Interactive quiz: Is it data, information, or intelligence?

• Guided reflection: What is the cost of poor intelligence in your sector?